A plethora of beauty trends have taken the internet by storm this year – thanks to social media platforms like TikTok and Instagram, new styles are becoming popular every week. But which looks have the potential to stand the test of time? Subscription based e-tailer Beauty Pie analysed millions of searches to pinpoint the beauty, skincare, makeup and hair trends that will dominate 2022. Info
This year, it’s all about the glow – from glowing skin to radiant hair. Beauty enthusiasts are embracing the ‘flawless skin era’ and experimenting with different makeup routines to enhance their natural features. From a more minimal makeup look to self-prescribing beauty-enhancing powders, pills and teas, the industry is meeting consumer demand to provide innovative and inclusive solutions for all complexions.
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Masculinity is also undergoing a revolution – from the rise of ‘bald positivity’ challenges the male hair loss stigma driven by Gen Z on TikTok, to celebrities like Machine Gun Kelly and Harry Styles launching their own nail polish brands and skincare ranges, men are breaking outdated stereotypes around beauty. This trend will continue to grow as more men embrace the benefits of a daily skincare routine and seek out products that address their unique needs.
Sustainability claims have also become more important to consumers, with many choosing to shop for beauty products that are cruelty-free and vegan if they can. To meet this need, more brands are displaying the percentage of plant-based ingredients on their product packaging to ensure transparency and authenticity for consumers.