INFLUENCER FRAUDNOMICS
SUMMIT

A one-day gathering of brands, media agencies, creators/influencers, talent agencies, investors, publishers, influencer marketing platforms and industry partners coming together as a unified community to understand, discuss, and solve the biggest challenges and threats facing the influencer marketing industry including – brand safety, data privacy, measurement, transparency, self-reporting, and the economic impact of fraud across the entire supply chain – which will cost brands $1.3 billion dollars worth of losses in 2019 alone.

September 17th, 2019
Hosted by Stage 48
605 W 48th St
New York, NY 10036

Summit Presented by Sylo: 8:00 am – 5:00 pm
Lunch Presented by Captiv8: 12:30 pm – 1:00 pm
Happy Hour Mixer: 5:00 pm – 6:30 pm
Dinner & Discourse Led by Sahil Patel (WSJ) at Hakkasan: 7:00 pm – 10:00 pm

Influencer Fraudnomics Summit Keynotes & Fireside Chats

OPENING KEYNOTE

Roberto Cavazos, Ph.D.

Economist and Professor, University of Baltimore Merrick School of Business

FIRESIDE CHAT

Casey DePalma McCartney

Director, PR and Digital Engagement, Unilever North America

FIRESIDE CHAT

Beth Comstock

Author of Imagine It Forward & Former GE CMO and Vice Chair

KEYNOTE

Dr. Carmen Simon

Dr. Carmen Simon is a cognitive neuroscientist, author and founder of Memzy

CREATORS POV

Meghan Camarena “Strawburry17”

12 years on YouTube, PolarisPrimetime on DisneyXD, 2x Amazing race loser, & PowerRangers HyperForce Pink

CLOSING KEYNOTE

Lucia Evans

Award-Winning Brand Storyteller, #MeToo Silence Breaker, Speaker, and Authenticity Advocate

Influencer Fraudnomics Summit Emcee & Moderators

SUMMIT EMCEE

David Beebe

Emmy, Cannes Lion, and James Beard Award Winning Branded Entertainment Producer, Advisor, Speaker

MODERATOR

Katie Deighton

Senior Reporter, The Drum

MODERATOR

Sahil Patel

Reporter at The Wall Street Journal

MODERATOR

Leah Marshall

Director, Influencer Marketing, Association of National Advertisers

MODERATOR

Bonnie Niederstrasser

Director, Policy & Programs at Trustworthy Accountability Group

MODERATOR

Scott McDonald

President & CEO, Advertising Research Foundation

MODERATOR

Julian Soler

Director, Mobile Marketing Center of Excellence at IAB

MODERATOR & HOST

George Hammer

Chief Content Officer, IBM

ON LOCATION IBM'S "CONTENT CANTINA" LIVE AT THE INFLUENCER FRAUDNOMICS SUMMIT

George Hammer, Chief Content Officer at IBM and the host of "Content Cantina" is bringing his show to the Influencer Fraudnomics Summit!

Content marketers and IBMers are bombarded with emails and content, what if we rethink how we engage them with a thought leadership campaign that entertains and inspires them to become best in-class storytellers? Meet the Content Cantina!

Watch George interview media and marketing leaders about all things storytelling and influencer marketing.

Influencer Fraudnomics Summit Featured Speakers

Jeff Semones

Head of Social Media at Mediacom

Brie Strickland

Influencer Marketing, Southwest Airlines

Amisha Gandhi

Vice President, Influencer Marketing & Communications, SAP

Brett Garfinkel

Co-Founder & Co-CEO, SYLO

Joselle Galis Hall

SVP, Head of Strategy + Innovation, Reprise Digital

Joshua Lowcock

EVP, Chief Digital & Innovation Officer, UM

Kieley Taylor

Managing Partner, Global Head of Social at GroupM

Krishna Subramanian

Captiv8, Co-founder

CMO's are Taking a Stand Against Influencer Fraud by Calling for Transparency and Verified Data

“The key to improving the situation is three-fold: cleaning up the influencer ecosystem by removing misleading engagement; making brands and influencers more aware of the use of dishonest practices; and improving transparency from social platforms to help brands measure impact. We need to take urgent action now to rebuild trust before it’s gone forever.” – Keith Weed, former CMO, Unilever

“A lot of people are deploying influencers as part of their core strategy. When the priority shifts behind influencers, money moves behind that and where there’s money the fraudsters try to gravitate. So there’s a phenomenon. We need to nip it. At least, mitigate significantly, but I don’t know if you can completely eliminate or not.” – Raja Rajamannar, CMO, Mastercard

Influencer Fraudnomics Summit Schedule

8:00 am - 9:00 am

Arrivals & Continental Breakfast

9:00 am - 9:45 am

Opening Keynote: The Economic Cost and Erosion of Brand Trust due to Influencer Fraud

Economist and Professor Roberto Cavazos authored the “Economic Impact of Bad Actors on the Internet” in July 2019 which estimates advertisers’ will lose $1.3 billion in 2019 to influencer marketing fraud.

 

For the first time ever, Cavazos will share his findings of the true damage done by influencer fraud and its growing impact for brands, consumers and platforms.  Left unchecked the problem will continue to grow as complexity and activity in the sector, increases costing the global economy $1.5 billion by 2020.

 

There are significant further indirect costs — notably erosion of trust and potential brand impact. These could damage this nascent industry if not tackled by all players in this nascent ecosystem. Hear his thoughts in the opening keynote about what changes need to happen to eliminate fraud.

 

With consumers continuing to mistrust companies or executives, the role of influencers assumes a significant role in bringing a rare authenticity to online marketing. Nevertheless, the problem of fraud must be tackled to ensure that this nascent channel is not severely undermined.

 

Following Robert's presentation, Brett Garfinkel, Co-Founder Sylo, will lead an interactive discussion and Q&A will take place to take a deeper dive into his findings.

9:45 am - 10:30 am

The Art of the Deal: Contracts, Terms, and Compliance

As marketers continue to invest more in influencer marketing, they expect more in return, which leads to even more complex contracts. While the base contracts are straight forward, it’s still the Wild West when it comes to terms, clauses, rates, and requirements that brands, agencies, and creators are integrating into deals.

 

Some brands are moving away from one-off deals and entering into six month to year long agreements modeled after Hollywood talent deals in an effort to build a long term and authentic content partnership.

 

However, it is critical for all involved parties to take a step back and understand the importance of standardization, what they should ask for and expect in return, regulatory requirements, payment terms, and more when kicking off a partnership.

 

Not all influencer/advertiser relationships are identical, so we’re breaking down the first step in any partnership to talk about key deal points, data you should request to see for complete transparency, terms you should ask for to avoid fraudulent activity, and how to verify measurement, reporting, and ROI.

 

Moderator: Leah Marshall, ANA 

Speaker: Kieley Taylor, GroupM 

Speaker: Susan Brooks, Forefront 

Speaker: Keith Bielory, Abrams Artists

Speaker: Vejay Lalla, Fenwick & West

10:30 am - 11:15 am

Dr. Carmen Simon: Your Audience’s Brains on Inauthenticity

We all wonder at times why we aren’t heard, why our good ideas go nowhere, why our words have no impact.

 

We can fix this problem by using neuroscience. In the past decade, we have learned more about the brain than in the entire human history. But in the same amount of time, we’ve been drowning in fake content and inauthentic images.

 

Phrases like "holistic approaches," "synergies," and "paradigm shifts” abound in business communication, alongside pictures with people shaking hands and touching tablets on top of mountains.

 

Images of a sales person pointing towards an upward rising graph have become an eyesore. Your audience’s brains detect plastic very quickly.

 

Join this keynote talk to learn how to use brain science to attract attention and make your communication memorable in an authentic way.

 

Dr. Carmen Simon is a cognitive neuroscientist, author and founder of Memzy, a company that uses brain science to help corporations create memorable messages.

 

Carmen’s most recent book, “Impossible to Ignore: Create Memorable Content to Influence Decisions,” has been selected as one of the top international books on persuasion. Carmen holds two doctorate degrees, and she also teaches at Stanford University.

11:15 am - 12:00 pm

Breaking Down The Creative Process: Freedom, Briefs, and Failure

Creativity is the soul of influencer marketing, yet why do so many campaigns end up in the sea-of-sameness?

 

In this panel, we’ll discuss strategies that lead to thumb-stopping creative that delivers value for all parties, avoids brand safety issues, complies with regulations, all while building a positive relationship for the consumer.

 

We'll discuss creative briefs - are they good or bad? What would make them better. How do you allow your creative partner enough creative flexibility and room to create content that is true to their brand, but also drives engagement with yours?

 

Then we’ll discuss what to do if the creative relationship breaks down, goes sideways, or worse, you start to see fraudulent activity within the campaign including fake engagement, pod activity, or other activities that erode brand trust and ultimately don’t deliver what you expected.

 

Moderator: Katie Deighton​, Senior Reporter, The Drum

Speaker: Lynn Sladowski, Wavemaker 

Speaker: Ariana Pappas, Digital Brand Architects 

Speaker: Jeremy Cohen, Publicis Groupe

Speaker: Sarah DeThomas, RpR

Speaker: Meghan Camarena, Creator “Strawburry17”

12:00 pm - 12:30 pm

Measurement, Reporting, & Third-Party Data Verification

In today's influencer marketing ecosystem, every player is self-reporting the success of their campaigns to their clients. It's like grading your own homework.

 

Brands often preach “quality” engagement but seek big numbers, which means people are often scrambling to make up big goals.

 

If those who are matching and executing the influencer marketing campaigns are allowed to continue to self-report, success metrics will continue to be inflated and risk brand safety and creator authenticity.

 

Brands like Unilever and Mastercard are now standing up and calling for standardized measurement, transparency, and access to unbiased, accurate third-party reporting on influencer marketing campaign and content strategies.

 

We’ll discuss why standardized measurement was adopted by every other form of legitimate advertising media and why it needs to be adopted by the influencer marketing industry if we are to justify the investments and increase budgets into the space going forward.

 

Moderator: Scott McDonald, ARF 

Speaker: Jeff Semones, MediaCom

Speaker: Bill Blatchley, Marina Maher Communications 

Speaker: Derek Goode, Endeavor Global Marketing

Speaker: Amisha Gandhi, Vice President, Influencer Marketing & Communications, SAP

12:30 pm - 1:00 pm

Lunch Break: Presented by Captiv8

Take a break from the Summit and enjoy a full sit down lunch with speaker, creators, and leaders from platforms, brands, and media attendees.

 

About Captiv8

Captiv8 helps change the way the world connects to brands. Captiv8 has built a platform that organizes social data and makes it universally accessible and predictable. We provide products and services that connect brands to content creators.

1:00 pm - 1:45 pm

The Unilever Effect: A Call to Eradicate Fraudulent Activity and Increased Transparency

Fireside chat with Casey DePalma McCartney, who as Director, PR and Digital Engagement for Unilever, leads communications for Unilever’s NA portfolio of more than two dozen brands such as Dove, TRESemmé, Love, Beauty & Planet, Magnum Ice Cream, Breyers, and Hellmann’s.

 

She partnered with Unilever CMO Keith Weed to develop Unilever’s commitments to help eradicate fraudulent activity and increase transparency in influencer marketing and subsequent action plans to deliver on the commitments.

1:45 pm - 2:15 pm

Protecting Your Reputation: Brand Transparency, Trust, and Safety

Join our panel of speakers to discuss how transparency and trust separate the players from the pretenders, why partnerships that are rooted in trust and transparency empower creators, brands, and agencies to align on values and campaign goals, assess compatibility and capability to create content and experiences that drive real results, the negative effect of fraudulent activity, and  how one post that can instantly embroil a brand in controversy and lose consumer trust overnight.

 

Moderator: Bonnie Niederstrasser, TAG

Speaker: Joshua Lowcock, EVP, Chief Digital & Innovation Officer, UM

Speaker: Brie Strickland, Southwest Airlines

Speaker: Olga O'Donnell, Dentsu Aegis Network

Speaker: Brett Garfinkel, Co-Founder, Sylo

2:15 - 2:45 pm

Data Privacy, Disclosures, & Federal Guidelines: Future-Proof Your Influencer Marketing

As GDPR, ITP 2.2, Google Privacy Sandbox and CCPA actively shape the future of addressable advertising, how does this impact influencer marketing?

 

This panel will discuss the ways in which influencer marketing will become an even more critical aspect of your marketing mix because of privacy regulations, what attribution challenges will arise as a result and how to optimize your efforts to maximize your impact and mitigate your risk.

 

Moderator: Kerry Perse, Influencer Marketing Consultant  

Speaker: Brett Garfinkel, Sylo

Speaker: Erick Schwab, Sylo

Speaker: Greg Reiss, Influential

Speaker: Matthew Moore, Influential

2:45 pm - 3:00 pm

Refreshments & Break

3:00 pm - 3:30 pm

In Conversation With Beth Comstock

Author of "Imagine It Forward" and former GE CMO and Vice Chair Beth Comstalk takes the stage with David Beebe to talk about how the world will never be slower than it is right now.

 

Beth will share lessons from her thirty-year career as a change maker navigating the space between the established and the unproven. She will offer practical advice on finding the courage to defy convention (and company gatekeepers), the resilience to overcome failure and the creativity to reinvent what is possible.

3:30 pm - 4:00 pm

The Tech Effect: Matching, Engagement, Followers, Pods, Bots & AI

Technology has enabled the influencer marketing industry to move forward at a quick pace, but at what cost?

 

It seems like everyday there’s a new technology platform that launches claims that they do it all but is it really helping or hurting the industry? How empowered are technology platforms outside of the walled gardens of the social networks.

 

How are platforms, automation, and other tools enabling the use of fake followers, pods, and bots? What can you do as a marketer to protect your brand and focus on viewability. Hear from leaders from agencies, brands, creators, and platforms themselves as they share their POV related to how technology is impacting, increasing, and/or decreasing fraudulent activity.

 

Moderator: Julian Soler, Director, Mobile Marketing Center of Excellence at IAB

Speaker: Krishna Subramanian. Captiv8, Co-founder

Speaker: Andrew Reid, Weber Shandwick 

Speaker: Damian Hites, CTO, Sylo

Speaker: Greg Reiss, SVP, Influential

4:00 pm - 4:30 pm

2020 and Beyond: Where Do We Go From Here

Brands, management companies, media agencies, and creators, are all in this together. For the sake of the industry, it is up to each player to work together to determine a solution to influencer fraud. There is a lot at stake: Brand perceptions, substantial budgets, campaigns, entire careers. 

 

Moderator: Sahil Patel, Reporter, Wall Street Journal

Speaker: Rob Bernstein, Reprise 

Speaker: George Hammer, Chief Content Officer, IBM

Speaker: Mat Zucker, Prophet

Speaker: Brett Garfinkel, Sylo

4:30 pm - 5:00 pm

Closing Keynote

As one of the original Silence Breakers who ignited the #MeToo movement, Lucia began the journey to reclaim her own voice in October 2017, as the first named source in Ronan Farrow’s first bombshell article about Harvey Weinstein.

 

For the first time, she shares her story, and discusses implications of transparency, and the Why and How of building authentic narratives for brands and creators.

 

Lucia Evans is a two-time Webby Award-winning marketing leader with an expertise and passion for honest, authentic storytelling.

 

Lucia has driven substantial brand and business results for organizations and nonprofits including Discovery Communications, SoFi, Ann Taylor, Beats by Dre, Marriott International, M·A·C Cosmetics and The Cisco Foundation.

5:00 pm - 6:30 pm

Happy Hour Mixer

Passed Appetizers include:

Filet mignon canapés - horse radish, micro wasabi

Short rib sliders - gruyere cheese, demi-glace au jus

Mini crab cake - charred pepper, herbs, Meyer lemon aioli

 

Pescado taco - grilled hake, coleslaw, avocado, chipotle-aiole

 

Maine Lobster - tarragon lemon sauce, buttered crostini

 

Hamachi Crudo - watermelon radish, meyer lemon, shallots,

Cilantro shrimp slider - avocado, chipotle-aiole

Avocado hummus - hollowed cherry tomato

 

with Wine, Beer, Mixed Drinks, and Refreshments

Speciality Drinks from

 

Sombra Mezcal & Astral Tequila

 

Aviation Gin

 

Sagamore Spirits

7:00 pm - 10:00 pm

VIP Dinner & Discourse at Hakkasan Led by Sahil Patel, Reporter Wall Street Journal

Join Summit Emcee David Beebe and Wall Street Journal Repoter Sahil Patel for an intimate VIP Dinner and Discourse experience at Hakkasan with other summit attendees, speakers, and moderators.

 

Sahil and David will lead a short interactive conversation at the top of the dinner over cocktails to recap the day before guests enjoy the internationally acclaimed menu of modern Cantonese cuisine experienced in our private dining room at Hakkasan.

 

The Influencer Marketing Fraudnomics VIP Dinner is limited to only 20 attendees following the summit.

The 1.3b Economic Impact of Influencer Marketing Fraud to Your Business Who should attend Influencer Fraudnomics Summit?

Brand Marketers

1

Talent Managers

3

Investors

5

Creators & Influencers

2

Agencies

4

Platforms & Tech

6

JOIN THE CONVERSATION AND JOIN THE MOVEMENT REGISTER TODAY

SINGLE TICKETS

EARLY ADOPTER

EARLY ADOPTER

$299

All Access to Summit Programming, Breakfast, Lunch, Art Show Mixer with drinks and appetizers. Early Adopter Tickets are sold out. Secure your Change Agent or other tickets today!

EARLY ADOPTER
CHANGE AGENT

CHANGE AGENT

$599

All Access to Summit Programming, Breakfast, Lunch, Art Show Mixer with drinks and appetizers, and signed copy of "Imagine It Forward" by author and speaker Beth Comstock.

CHANGE AGENT
RAIN MAKER VIP

RAIN MAKER VIP

$799

All Access to Summit Programming, Breakfast, Lunch, Art Show Mixer with drinks and appetizers, signed copy of "Imagine It Forward" by speaker Beth Comstock, and VIP Dinner & Drinks at Hakkasan.

RAIN MAKER VIP

"If those who are matching and executing the influencer marketing campaigns are allowed to continue to self-report, success metrics will continue to be inflated and risk brand safety and creator authenticity. It's like grading your own homework. It's why TV has Nielsen ratings"

PRE-SUMMIT READS INSIGHTS & THOUGHT STARTERS

JOIN THE CONVERSATION AND JOIN THE MOVEMENT REGISTER TODAY

SINGLE TICKETS

EARLY ADOPTER

EARLY ADOPTER

$299

All Access to Summit Programming, Breakfast, Lunch, Art Show Mixer with drinks and appetizers. Early Adopter Tickets are sold out. Secure your Change Agent or other tickets today!

EARLY ADOPTER
CHANGE AGENT

CHANGE AGENT

$599

All Access to Summit Programming, Breakfast, Lunch, Art Show Mixer with drinks and appetizers, and signed copy of "Imagine It Forward" by author and speaker Beth Comstock.

CHANGE AGENT
RAIN MAKER VIP

RAIN MAKER VIP

$799

All Access to Summit Programming, Breakfast, Lunch, Art Show Mixer with drinks and appetizers, signed copy of "Imagine It Forward" by speaker Beth Comstock, and VIP Dinner & Drinks at Hakkasan.

RAIN MAKER VIP

Influencer Marketing Fraudnomics Presenting Partner

Supporting Sponsor

Agency Partners

Brand Partners

Promotional Partners

Media Partners

Summit Refreshments & Happy Hour Drink Partners