THE ECONOMIC COST OF BAD ACTORS ON THE INTERNET

FAKE INFLUENCER MARKETING IN 2019

In the second of our landmark series, The Economic Cost of Bad Actors on the Internet, we provide the most in-depth economic analysis of fake influencer marketing. The unprecedented research is a joint collaboration with CHEQ and Professor Roberto Cavazos, at the University of Baltimore Business School . For the first time, discover the true damage done by fake followers and their growing impact for brands, consumers and platforms.

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