Influencer Fraudnomics Summit Keynotes & Fireside Chats
Roberto Cavazos, Ph.D.
Economist and Professor, University of Baltimore Merrick School of Business
Roberto Cavazos, Ph.D.Economist and Professor, University of Baltimore Merrick School of Business
Economist and Professor Roberto Cavazos authored the “Economic Impact of Bad Actors on the Internet” in July 2019 which estimates advertisers’ will lose $1.3 billion in 2019 to influencer marketing fraud.
For the first time ever, Cavazos will share his findings about the true damage done by fake followers and their growing impact for brands, consumers and platforms. Here his thoughts in the opening keynote about what changes need to happen to eliminate fraud.
Casey DePalma McCartney
Director, PR and Digital Engagement, Unilever North America
Casey DePalma McCartneyDirector, PR and Digital Engagement, Unilever North America
In her role as Director, PR and Digital Engagement for Unilever, Casey DePalma McCartney leads communications for Unilever’s NA portfolio of more than two dozen brands such as Dove, TRESemmé, Love, Beauty & Planet, Magnum Ice Cream, Breyers, and Hellmann’s.
She partnered with Unilever CMO Keith Weed to develop Unilever’s commitments to help eradicate fraudulent activity and increase transparency in influencer marketing and subsequent action plans to deliver on the commitments.
Author of Imagine It Forward & Former GE CMO and Vice Chair
Beth ComstockAuthor of Imagine It Forward & Former GE CMO and Vice Chair
Beth Comstock's mission is to understand what’s next, navigate change and help people and organizations do the same. By cultivating a habit of seeking out new ideas, people and places, she built a career path from storyteller to chief marketer to GE Vice Chair.
In nearly three decades at GE, she led efforts to accelerate new growth and innovation, initiated GE's digital and clean-energy transformation, seeded new businesses and enhanced GE’s brand value and inventive culture. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com.
Beth is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. She graduated from the College of William and Mary with a degree in biology.
Her first book, Imagine It Forward, about summoning courage and creativity in the face of change, will be published September 18, 2018.
Dr. Carmen Simon
Dr. Carmen Simon is a cognitive neuroscientist, author and founder of Memzy
Dr. Carmen SimonDr. Carmen Simon is a cognitive neuroscientist, author and founder of Memzy
Dr. Carmen Simon is a cognitive neuroscientist, author, and founder of Memzy, a company that uses brain science to help corporations create memorable messages. Their service called SlideClub, helps thousands of individual presenters become memorable by receiving monthly slides they can insert in existing decks to bring an abstract point to life. Carmen’s most recent book, “Impossible to Ignore: Create Memorable Content to Influence Decisions,” has been selected as one of the top international books on persuasion. Carmen holds two doctorate degrees, and she also teaches at Stanford University.
Meghan Camarena “Strawburry17”
12 years on YouTube, PolarisPrimetime on DisneyXD, 2x Amazing race loser, & PowerRangers HyperForce Pink
Meghan Camarena “Strawburry17”12 years on YouTube, PolarisPrimetime on DisneyXD, 2x Amazing race loser, & PowerRangers HyperForce Pink
With over 121 million views and an audience of over one million subscribers, Meghan hosts and produces a variety of video formats on her YouTube channel “Strawburry17”, uploads gaming videos on her second channel “Strawburry17Plays” and is a verified Twitch Partner. She also starred in the 22nd & 24th seasons of the hit CBS show The Amazing Race, as Rapwnzel in
the web series Video Game High School, was the backstage correspondent for Fake Off Season 2 on TruTV, and was the host of Polaris Primetime on DisneyXD.
Award-Winning Brand Storyteller, #MeToo Silence Breaker, Speaker, and Authenticity Advocate
Lucia EvansAward-Winning Brand Storyteller, #MeToo Silence Breaker, Speaker, and Authenticity Advocate
Lucia Evans is one of the original Silence Breakers who ignited the #MeToo movement. She took the first steps towards reclaiming her truth in 2017, sharing her experiences with Ronan Farrow which would be published in his New Yorker article.
A seasoned marketer well-versed in brand and influencer storytelling, she’ll discuss the implications of transparency, and the Why and How of building authentic narratives for brands and creators.
Influencer Fraudnomics Summit Summit Emcee & Moderators
Emmy, Cannes Lion, and James Beard Award Winning Branded Entertainment Producer, Advisor, Speaker
David BeebeEmmy, Cannes Lion, and James Beard Award Winning Branded Entertainment Producer, Advisor, Speaker
Operating at the intersection of Brand Marketing and Hollywood Storytelling, I partner with brands, organizations, and executives to:
- Develop a master brand narrative
- Transform marketing orgs to think and act like consumer-centric media companies and publishers
- Build in-house agencies, content studios, social media command centers, and brand publishing groups
- Design content distribution blueprints that transform marketing from a cost center to a revenue center
- Produce premium branded entertainment that wins the hearts, minds, and wallets of consumers
Declared by AdWeek as a “Branded Content Master Who Makes it OK to Love Marketing,” and by AdAge as a "Forward Thinkers in Marketing,” Beebe was the first ever VP, Global Creative & Content Marketing at Marriott Intl., where he led a global team of over 120 creatives and strategists responsible for consumer-facing marketing creative and content marketing for 30 brands. He led the in-house agency and created the Marriott Content Studio, Marriott Traveler, and “M Live” - the Real-Time Marketing Command Center, which won Gold and Silver Creative Data Lions at Cannes. He was EP of over fifty original brand productions.
Prior to Marriott, Beebe partnered with producers Bruce Gersh & Vin Di Bona to produce “Ultimate Proposal,” “Ultimate Surprises,” and “Stunt Nation” for Yahoo.com
Beebe spent seven years at Disney/ABC, where he founded the Digital Content Studio, and led a team of over 60 creatives responsible for producing digital series, live shows and served as EP on webisodes for Ugly Better, Grey’s Anatomy, Desperate Housewives, Cougar Town, and Scrubs. Beebe was honored by the TV Academy with the Emmy for outstanding creative achievement in interactive media for producing the 83rd Oscars Digital Experience.
As an EP for Showtime, Beebe produced DVD Bonus Features and worked at DIRECTV as a marketing copywriter for DIRECTV.com and on-air producer.
Beebe started his career in the US Coast Guard.
Senior Reporter, The Drum
Katie DeightonSenior Reporter, The Drum
I'm a news-led journalist focused on macro analysis, breaking exclusives and shooting, presenting, producing and editing online video. Currently reporting on the marketing, media and tech sectors, specifically brand strategy, investor relations and the developing power of Facebook, Google and Amazon. A Brit in America so often found grumbling about the Subway and the use of 'Z'.
Director, Policy & Programs at Trustworthy Accountability Group
Bonnie NiederstrasserDirector, Policy & Programs at Trustworthy Accountability Group
Bonnie Niederstrasser is TAG’s Director of Policy and Programs, overseeing TAG policy development and provides membership support for the TAG Community. Prior to joining TAG, Bonnie served as a Senior Product Manager at Charter Communications, Inc., where she oversaw monetization and media sales for Time Warner Cable and Bright House Networks’ online and mobile owned and operated properties. Bonnie also managed media planning, audience measurement, and digital analytics products for comScore, Inc., and she drove over $30MM of ad product and inventory revenue for AOL’s advertising division.
Director, Mobile Marketing Center of Excellence at IAB
Julian SolerDirector, Mobile Marketing Center of Excellence at IAB
Senior-level marketing and communications professional with expertise in leading global and domestic marketing initiatives and driving brand development and awareness. A creative executive with strong expertise in SaaS software solutions and digital media and advertising.
MODERATOR & HOST
Chief Content Officer, IBM
George HammerChief Content Officer, IBM
George Hammer believes we are in the golden age of content, but face a war for attention. Today's content has to be exceptional; platform agnostic and audience specific.
As a data-driven storyteller, George's mission is to unite brands and audiences with content that builds relationships and drives action.
George and his team of content experts work together to develop content programs and strategies that connect IBM with its audiences and provides the information and tools they desire.
His mission is to build the best content team in the world.
ON LOCATION IBM'S "CONTENT CANTINA" LIVE AT THE INFLUENCER FRAUDNOMICS SUMMIT
George Hammer, Chief Content Officer at IBM and the host of "Content Cantina" is bringing his show to the Influencer Fraudnomics Summit!
Content marketers and IBMers are bombarded with emails and content, what if we rethink how we engage them with a thought leadership campaign that entertains and inspires them to become best in-class storytellers? Meet the Content Cantina!
Watch George interview media and marketing leaders about all things storytelling and influencer marketing.
INDUSTRY LEADERS COMING TOGETHER TO SOLVE FRAUD AND MOVE THE INDUSTRY FORWARD Influencer Fraudnomics Speakers
Influencer Marketing, Southwest Airlines
Brie StricklandInfluencer Marketing, Southwest Airlines
As a member of Southwest's paid media team, I'm tasked with the strategy and execution of upper-funnel paid media tactic and partnerships that drive brand love and loyalty. During my time in this role, I launched the domestic airline industry's first long-term social influencer program,#SouthwestStorytellers. I also handled the discovery, compensation, legal, and talent management of influencer campaigns for the Hawaii route launch, Lily Pultizer partnership, and Discovery Channel's Puppy Bowl and Shark Week campaigns. I manage the company's sports portfolio which includes media buys across the country in the NBA, NFL, MLB, and NHL. Additionally, I support and facilitate music partnerships like Luck Reunion at Willie Nelson's Ranch, the Destination concert series, and the Live at 35 Program. Through my work with music I also own the relationships with major streaming and radio partners as well curate and socialize the on board boarding playlist on behalf of CX and Innovation Teams.
EVP, Data Products, Weber Shandwick
Andrew ReidEVP, Data Products, Weber Shandwick
Entrepreneur, product leader and builder of fine software. 13 years of executive experience planning, building, raising money for, shipping, marketing and selling amazing data products. Current focus is using AI to analyze video, images and text from social networks so that we can interpret social signals at scale.
Co-Founder of SponsorHub, a social data company acquired by comScore.
My team is now building the largest, most interconnected marketing dataset ever assembled and helping clients including Nissan, AMEX, Toyota, The NFL and Google, Walmart, NBC etc. to navigate the changing and increasingly Social world of media.
EVP, Managing Director at Reprise Digital
Rob BernsteinEVP, Managing Director at Reprise Digital
Robert Bernstein is an award-winning Managing Director, paid media and content strategist, with exceptional success at growing audiences and driving performance across digital/search/social channels. As EVP of Reprise – the digital media arm of IPG Mediabrands – he oversees more than $1bn in media investment and teams across 7 U.S. offices (500+ talent). He leads disciplines that include ecommerce, analytics, strategy, paid social, paid search, SEO, mobile and creative/production for such clients as Coca-Cola, Amazon, Estée Lauder, Hulu, Johnson & Johnson, Hershey's, CVS, AstraZeneca, Sony Pictures and American Express.
Vice President, Influencer Marketing & Communications, SAP
Amisha GandhiVice President, Influencer Marketing & Communications, SAP
Amisha Gandhi is currently Vice President, Influencer Marketing & Communications for SAP Ariba and SAP Fieldglass. She leads the PR, AR, Influencer Marketing and Advocacy teams. Previously with SAP, she created the Global Influencer Marketing program and took it from pilot to a full scale global function across SAP - with the purpose of driving influencer marketing across the entire customer journey from awareness to demand-gen to advocacy.
Amisha has worked in marketing communications and social media roles in Silicon Valley for the past 15 years with startups and notable brands such as Citysearch.com (USA Networks), HP, Google, Accenture, Merrill Lynch, VISA and Time-Warner. Amisha has a passion for sci-fi movies, tech gadgets and is always seeking out the next big thing trend.
Co-Founder & Co-CEO, SYLO
Erick SchwabCo-Founder & Co-CEO, SYLO
Erick brings over 16 years of digital media expertise across original video, programmatic advertising, and influencer marketing. As co-founder at Sylo, Erick is helping meet demands for transparency, sophicated detection/filtration of invalid traffic, and one standard measurement within the influencer marketing industry. He has been featured in the New York Times, Digiday, ANA, The National, a speaker at VidCon, ARF, Buffer Festival; and is a member of steering committees at TAG, MRC, ARF, BFPC, to foster influencer marketing growth.
VP, Digital Operations & Technology, Dentsu Aegis Network
Olga O’DonnellVP, Digital Operations & Technology, Dentsu Aegis Network
Olga O'Donnell leads Digital Business Operations team at Amplifi, the investment and innovation arm of Dentsu Aegis Network in the US market. She built the team of 30+ FTEs to form a centralized point of technical and operational excellence. In her role she establishes and enforces business policy for digital investment across display, video, social, mobile, and connected TV focused on brand safety governance and promotion of buying transparency. She owns contracts and relationships for ad serving, ad verification, dynamic creative optimization, social buying platforms, and data measurement providers, as well as DAN Ts &Cs. She manages central digital billing reconciliation teams embedded within DAN’s op-cos. Olga represents DAN at the IAB and IAB Tech Lab working groups, Trustworthy Accountability Group (TAG) and the 4A's Advertiser Protection Bureau (APB).
Director, Digital Strategy, RpR Marketing
Sarah DeThomasisDirector, Digital Strategy, RpR Marketing
Sarah has spent her career creating and implementing innovative, sustainable and measurable global social media, digital, influencer, and content marketing strategies through partnering with and working for some of the world’s most recognized and respected brands like Neutrogena, Aveeno, Clean & Clear, PepsiCo, Red Bull, Anheuser-Busch, Apple, NBC Sports, Turner Entertainment, TLC, the United States Marine Corps and Intel. Her experience is as diverse as the digital landscape itself has been over the past ten years while the one constant has been a passion for powerful storytelling. Sarah has not only been a strategist and practitioner in the digital space, she has also been an educator, creating and instructing a master’s course in social media analytics. Sarah currently leads the Digital Team at RpR Marketing Communications, an integrated agency specializing in beauty, health, wellness and lifestyle.
Agent, Abrams Artists Agency
Keith BieloryAgent, Abrams Artists Agency
Focused on building the company's digital influencer department in New York City.
My department represents non-fiction talent at Abrams Artists Agency: Reality TV stars, docu-soaps, traditional on-air hosts, experts (doctors, lawyers, etc.) and digital influencers.
Negotiate and broker endorsement deals, licensing opportunities and sponsorships betweencelebrities, top digital talent and brands/agencies.
Influencer Marketing Consultant
Kerry PerseInfluencer Marketing Consultant
Spearheaded the creation of OMD Create (US), the creative media services division of OMD USA specializing in content creation, social, influencers, mobile and emerging technology. Worked with OMD global leadership to develop and shape the Content + Experiences offering to be rolled out to all OMD local markets.
Established and operationalized the agency’s first original content creation offering - Dynamic Storytelling - that helps brands become more successful storytellers in the age of programmatic media. Seamlessly activated audience-based planning, content design and DCO across digital, social and online video.
Krishna SubramanianCaptiv8, Co-founder
Krishna Subramanian is the Co-founder of Captiv8, which helps change the way the world connects to brands.
Captiv8 has built a platform that organizes social data and makes it universally accessible and predictable. We provide products and services that connect brands to content creators.
Partner & Content Strategy Leader, Prophet
Mat ZuckerPartner & Content Strategy Leader, Prophet
Mat Zucker is a partner and content strategy leader based in Prophet’s New York office. Mat helps clients transform digitally, finding new areas of growth. A pioneer in the digital landscape, beginning with work for Nabisco and Rayovac batteries in 1996, he brings more than 20 years of interactive marketing, advertising, social and content experience to Prophet.
Previously, Mat was Global Executive Creative Director at Razorfish, where he led BlackBerry creative across channels. He also served as Chief Creative Officer at OgilvyOne New York, managing more than 70 creative directors, art directors, copywriters, designers and user-experience experts and building a portfolio of award-winning work for clients across industries. His other Executive Creative Director roles include both R/GA and Agency.com New York.
A graduate of Cornell University, Mat started as a copywriter at FCB, romancing recipes for Fleischmann’s Egg Beaters and radio ads for AT&T.
In addition to writing for publications including Advertising Age, Digiday and the Forbes.com CMO Network, he’s an essayist and the co-founder of the Hindsight Career Project, a collection of career wisdom that helps those starting out in creative fields.
Partner at Fenwick & West
Vejay LallaPartner at Fenwick & West
Vejay Lalla focuses his practice on technology, intellectual property, and digital media and e-commerce transactions. He counsels clients in navigating the convergence of technology, advertising, media, e-commerce and entertainment, and advises on the potential impact for his clients from a commercial, intellectual property, regulatory and privacy standpoint.
He helps companies structure, draft and negotiate complex strategic technology and license agreements including SaaS, software, technology development and hosting agreements, strategic alliances, data licenses, enterprise and other similar technology transactions or customer partnerships.
In addition to his startup practice, Vejay has deep industry expertise in advertising, media and entertainment focusing on content and music distribution and licensing arrangements both in traditional media such as film and television as well as digital distribution through social platforms, e-commerce channels, and digital and mobile applications. He also advises clients on related commercial and regulatory issues including FTC endorsements, influencer marketing and talent arrangements, promotions, native advertising, programmatic media transactions, behavioral targeting and privacy, rights of publicity, user generated content, copyright and trademark.
Vejay regularly authors articles and is a frequent speaker at seminars on intellectual property and technology issues including at numerous incubators and accelerators in New York and Los Angeles, such as TrendSeeder, Springboard Enterprises, XRC Labs and Retail X Series.
Vejay has been recognized by The Legal 500 United States for his knowledge in the area of Advertising & Marketing and by Chambers USA: America’s Leading Lawyers for Business in the area of Media & Entertainment. In addition, he was selected as a Super Lawyer by New York Metro Super Lawyers (2013-2017).
Co-Founder & Co-CEO, SYLO
Brett GarfinkelCo-Founder & Co-CEO, SYLO
Media sales and strategy executive with over 25 years of experience in driving revenue in both established and start-up organizations. Beginning in 2004, helped to pioneer the brand integration revenue model within the digital video space. Has spent most of the last 5 years concentrated on social media video /influencer mktg. and establishing a 3rd party standardized measurement source.
Specialties: digital and social media video, brand integration/entertainment, implementation of effective sales strategy, national sales team building, and the monetization of original content online.
Joselle Galis Hall
SVP, Head of Strategy + Innovation, Reprise Digital
Joselle Galis HallSVP, Head of Strategy + Innovation, Reprise Digital
Marketer with experience building strategies for brands in tech, luxury goods, finance, CPG, and public health. I remix audience research, market intelligence and cultural trends to create strategies that drive business impact. My approach is rooted in my journalism and editorial background. Passionate about challenging the siloed channel planning handicapping brands today. Spanish-speaking, Cuban-American, bookworm.
Founder, Forefront Partners
Susan BrooksFounder, Forefront Partners
FOREFRONT Partners is an innovative professional services firm that helps its clients identify business opportunities, define partnership strategies, and deploy solid operating plans and business deals by bridging the gap between traditional and new media
Provides clients with a competitive edge by identifying, developing and executing innovative business strategies that bridge the gap between traditional and digital medias.
Clients include Fortune 500 corporations, well-known production companies, talent management companies, and leading digital platforms. Our wide range of expertise includes business strategy, business development, negotiation, and execution in connection with the development, production, and distribution of all types of entertainment projects on both digital and traditional platforms.
EVP, Chief Digital & Innovation Officer, UM
Joshua LowcockEVP, Chief Digital & Innovation Officer, UM
As EVP Digital USA (CDO), Joshua is the national US digital lead for UM (based in NY). Reporting to the US CEO, Joshua leads team's responsible for helping UM’s clients deliver more effective digital, data and analytics-based marketing to solve business problems. UM’s clients cross multiple industry sectors including CPG: Coca-Cola, Johnson & Johnson, Hershey; Automotive: BMW, Insurance;, Nationwide; Retail: CVS Health, H&M; Entertainment: Sony Pictures, Hulu; and Government: US Postal Service.
UM was Advertising Age’s 2015 Media Agency of the Year, and AdWeek’s 2015 Global Media Agency of the Year.
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All Access to Summit Programming, Breakfast, Lunch, Art Show Mixer with drinks and appetizers. Early Adopter Tickets are sold out. Secure your Change Agent or other tickets today!
All Access to Summit Programming, Breakfast, Lunch, Art Show Mixer with drinks and appetizers, and signed copy of "Imagine It Forward" by author and speaker Beth Comstock.
RAIN MAKER VIP
All Access to Summit Programming, Breakfast, Lunch, Art Show Mixer with drinks and appetizers, signed copy of "Imagine It Forward" by speaker Beth Comstock, and VIP Dinner & Drinks at Hakkasan.