SYLO conducted a study on 4,334 pieces of branded influencer content, and the themes which were present in each piece of content, to analyze the most recurring content themes as well as the highest performing content themes. These pieces of content were posted by a random selection of 35 influencers in SYLO’s platform whose content can contain any of, or up to, the 85 content themes SYLO assigns in our content categorization process.
Performance was determined using the SYLO Score (learn more here) by calculating the average of the scores for each content theme present the overall content sample.
Here are several findings from the study:
1. Top 5 performing content topics
The top five topics, or themes, present or discussed in the content analyzed are ranked here:
2. Top 5 most frequently used content topics
The study found that none of the top five most used content themes ranked in the top five performing content themes. The most frequently used theme, Lifestyle, ranked #24 in the overall list of top performing content themes.
- Personal Stories
3. Love of food and art isn’t always reciprocated
Though food was the third highest occurring content theme in the sample set, it just missed the top 10 performing content themes, coming in at #11, followed by art at #12.
4. Don’t wake up early to catch the sunrise
When comparing time of day content themes, SYLO’s study found that content featuring sunsets outperform sunrises by 67%! However, posts during the daytime outperformed nighttime posts by 3x.
5. A human element resonates with audiences
Our content themes also include whether the post includes a human or not. The study found that photos including a human element averaged a 28% higher score than those that did not.